A Billionaire Showdown
The men are fighting ferociously. The prominent tech billionaires Elon Musk and Mark Zuckerberg are referred to as “boys” in this context. Zuckerberg, the creator of Meta (previously Facebook), which owns well-known platforms including Instagram and WhatsApp, has recently been challenged by Elon Musk, the brains behind Tesla, SpaceX, and Twitter. The world eagerly anticipates their cage match, with Musk at 51 and Zuckerberg at 39. Although the precise location and time are yet unknown, Las Vegas is thought to be a viable option. Musk posted the challenge on Twitter, and Zuckerberg responded by confirming his participation.
The Spectacle or Distraction?
There are still questions regarding the chances of this fight happening despite the social media interactions between Musk, Zuckerberg, and Dana White, the head of the Ultimate Fighting Championship (UFC). Although there is still scepticism, White asserts that both billionaires are sincerely devoted to the match. The proposed MMA match would definitely garner a lot of attention. However, it appears that just by talking about the likelihood of a fight, Musk and Zuckerberg have already attracted a lot of attention.
This combined appeal for attention could be used as a distraction strategy to divert attention from other news they would wish to downplay. Meta unveiled plans to limit access to news information on Facebook and Instagram in Canada just before the announcement of the cage fight. A newly passed rule forcing tech corporations to pay domestic media outlets for linking to their material served as the impetus for this choice. Additionally, a Morning Consult survey shows a 13-point decline in net favorability among US adults over the past year, which has hurt Musk’s personal reputation. Even Tesla, the organisation he leads, has come under fire because of his contentious actions.
Although the argument between Musk and Zuckerberg may seem like a purely selfish behaviour, it fits with their characteristics. Musk, who is well-known for his flamboyant publicity stunts like consuming marijuana on Joe Rogan’s show or designating his dog as CEO of Twitter, seems to like the spotlight. On the other hand, it’s been said that Zuckerberg wears his hair in an Augustus Caesar-like style. The owner of the MMA and combat sports news website Bloody Elbow, Nate Wilcox, hypothesises that the millionaires’ readiness to participate in such a fight is a result of their narcissism.
Unraveling the Origins of Their “Beef”
Contrary to appearances, the conflict between Musk and Zuckerberg is not wholly unexpected. The issue started in 2016 with a SpaceX rocket launch carrying a satellite owned by Facebook. Unfortunately, the satellite that Meta (formerly Facebook) wanted to use to provide internet services in some of Africa was destroyed when the launch attempt failed.
Since then, there has been considerable tension between the two billionaires. Regarding the detrimental effects of social media sites like Instagram on mental health, Musk has voiced his concerns. He has also openly expressed his desire to increase “unregretted user time” on Twitter, which might be interpreted as a criticism of Meta. Following the 2018 Cambridge Analytica scandal, which exposed the improper use of Facebook user data connected to the Trump campaign, Musk responded by deleting the Facebook sites for both Tesla and SpaceX.
While Musk and Zuckerberg may not get along, the rivalry between their respective firms is the main factor driving their impending conflict. Musk entered the social media space when he reluctantly bought Twitter. Since then, Twitter has dealt with problems including waning stability, attempts to charge users for services like identity-verifying blue checkmarks, and the proliferation of right-wing venom and hate speech. Musk himself sparked a debate when he declared “cisgender” to be offensive on Twitter. As a response, Meta created a text-based social media programme similar to Twitter, with a Meta CEO declaring it will be “sanely run.” Prior to suggesting the cage match, Musk made fun of this news and said that a monopoly under Zuckerberg’s rule would be unwelcome.
Predicting the Outcome: Musk vs. Zuckerberg
It’s difficult to predict who will win a possible fight between Musk and Zuckerberg. Nate Wilcox emphasises the lack of prior competitive fighting records while discussing the ambiguity surrounding amateur non-athletes participating in combat sports. Because of his white belt rating and minimal jiu-jitsu training at the lowest amateur level, Zuckerberg might have a tiny advantage. Being 12 years younger also implies greater agility. These elements influence some MMA enthusiasts to support Zuckerberg.
Musk does, however, have a larger build, which might be advantageous in MMA battles. Musk himself made light of the situation by jokingly mentioning his “Walrus” manoeuvre, in which he would lay on top of his opponent while making no effort. Zuckerberg weighs 154 pounds less than Musk, who is believed to weigh 187 pounds.
However, betting on either competitor is a dangerous move. Although neither fighter has the skill to deliver a knockout, the bout may nevertheless turn into an ugly spectacle akin to the celebrity boxing matches of the early 2000s. Nate Wilcox compares the appalling scene of elephants being ravaged by lions in the Roman Colosseum, leaving the onlookers sick to their stomachs.
Under the rules of the UFC, if Musk and Zuckerberg were to fight, safety precautions like helmets would lessen the risk.
The Motivation behind Billionaire Fisticuffs
Why would two billionaires with a stellar reputation for intelligence engage in violent conflict? The attention economy contains the solution. Tech billionaires have long enjoyed godlike status, and their perceived coolness, savviness, and genius have a significant impact on their net worth in addition to the breakthrough technology they develop.
Elon Musk has gathered a legion of devoted supporters who listen intently to everything he says. Before the disastrous Twitter acquisition, Musk had already developed a cult-like fan base akin to the adulation once shown to Apple’s Steve Jobs. Musk aims to project the picture of a carefree internet troll who is unbothered by criticism or controversy. His misuse of the cry-laugh emoji is a clear indication of this persona. Mark Zuckerberg, in comparison, has never enjoyed the same degree of popularity, especially in the wake of the 2018 Cambridge Analytica scandal. According to a Morning Consult poll, of the CEOs looked at, Mark Zuckerberg had the lowest public favorability rating. In contrast to Musk’s ardent supporters, Zuckerberg’s restrained demeanour has protected him from further scandal but also prevented the growth of a devoted audience.
In the tech industry, where businesses can experience breathtakingly quick ups and downs, clout becomes an important asset. This truth is understood by Musk and Zuckerberg. They increase in riches and influence when they go viral. They’re not only asking, “Are you not entertained?” but also taking advantage of the attention economy by raising the prospect of a ludicrous cage match.
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